Genifer Snipes is the Head of Social Science Liaisons and Business & Entrepreneurship Librarian at the University of Oregon. She serves as the go-to resource for the Lundquist College of Business, its Portland programs, the Department of Economics, and campus-wide entrepreneurial a career-readiness initiatives. Since August 2024, she has also taken on the role of Interim Subject Liaison for Product Design and Sports Product Design.

As an educator, Genifer collaborates with UO faculty, students, and staff to enhance business research education and activities both in the classroom and across campus. She has a special passion for entrepreneurial education, where she guides budding entrepreneurs through the complexities of competitive intelligence, secondary market research, and data-driven market analysis. Her dedication to supporting campus entrepreneurship earned her the UO Campus Innovator of the Year Award in 2020.

Her professional interests include entrepreneurial research education, competitive intelligence, project management, leadership, and succession planning.

Genifer holds a BA in History from Centre College, an MS in Library Science from the University of Illinois Urbana-Champaign, and an MS in Integrated Marketing Communications from West Virginia University, where she made her mark as their first Business Librarian.

In her free time, she enjoys playing with her two tiny dogs, watching overly-long history documentaries, playing with new productivity tools, and knitting.