Genifer
Snipes

Business & Entrepreneurship Librarian

Associate Librarian

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Knight Library

Research & Instructional Services

gsnipes@uoregon.edu

541-346-4139

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Office:
Knight Library

Mailing address:
1299 University of Oregon Libraries, Eugene, Oregon 97403-1299

Subject Areas:
Advertising and Public Relations, Business, Economics

My research guides

https://www.linkedin.com/in/genifer

Genifer Snipes is the Business & Entrepreneurship Librarian at the University of Oregon and the winner of the 2020 UO Campus Innovator of the Year Award. She is the primary contact for the Lundquist College of Business, its Portland satellite programs, Department of Economics and campus-wide entrepreneurial initiatives. She is also the Interim Librarian for Public Relations, Advertising, and Strategic Communications within the School of Journalism & Communications.

As an educator, Genifer works with UO faculty, students, and staff to support business research education and activities in the classroom and across campus. A particular area of focus is entrepreneurial education where she regularly helps entrepreneurs conquer the ins and outs of competitive intelligence and secondary market research, and assess data-driven market sizes, product feasibility, and target markets.

She earned her BA in History from Centre College, MS in Library Science from the University of Illinois Urbana-Champaign, and MS in Integrated Marketing Communications from West Virginia University where she worked as their first Business Librarian. Genifer’s professional interests include entrepreneurial research education, data literacy, and competitive intelligence research.