MKTG 660 Marketing Research

MKTG 660 MARKETING RESEARCH

Industry Information
Company Information
Sports Business
Demographics, Consumers & Life Styles
Countries & Cultures
Advertising
Non-Profit Organizations
Finding Articles

Industry Information

Business and Company Resource Center includes company profiles, executives, mergers & acquisitions, ticker symbols, news & magazine articles, company histories and chronologies, financials, balance sheets, financial ratios, rankings, products & brands, industry overviews and associations.

Business Source Complete provides full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Other resources include financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more.

IBISWorld is a comprehensive collection of Industry Market Research Reports, which contain trends, statistics, and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging industry trends as well as recent production performance and 5 year forecasts. Each comprehensive study also examines details such as: the barriers to entry, operating cost structure (industry averages), technology & systems, and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages, and number of companies in the industry. UO subscription includes: US Industry Reports, Business Environment, Specialized Industry Reports, and China Industry Reports (China Site).

Hoover's Online covers public, private, and international companies. Includes overviews, major industry trends, industry links, and IPO information. Three users access.

MarketResearch.com Academic provides thousands of full-text market research reports published by Kalorama Information, Packaged Facts, and Specialists in Business Information. Topics cover consumer goods, food and beverage, healthcare, publishing, manufacturing, and other markets and industries.

Market Share Reporter (MSR) is a compilation of market share statistics from periodical literature. MSR entries fall into 4 broad "Market Share Type" categories: Corporate, Institutional, Brand, and Product. Consumer and industrial products, and company and brand level market

Mintel Reports covers market research studies on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. It is international in scope but strong in Europe and the U.S.

Mint Global contains information on over 35 million companies worldwide, including banks and insurance companies, providing descriptive information, company financials,news, market research, ratings and country reports, scanned reports, ownership and M&A data via two separate interfaces, Mint Global and Orbis.

Orbis is the other interface of Mint Global, which is a global database produced by Bureau van Dijk. Contains information on millions of companies including extensive data on
company locations of subsidiaries, financial performance, industry, deals, ownership structure, number of employees, year of incorporation and other criteria. Also compares a
company to its competitors along multiple dimensions.

Passport GMID is a collection of valuable country, industry, company and consumer intelligence: internationally comparable market statistics on industries, countries and consumer; full text market reports, company reports and country reports; expert analyst comments on emerging industry trends, country trends and consumer trends.

Company Information

Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America.

Hoover's Online covers public, private, and international companies. Includes overviews, major industry trends, industry links, and IPO information. Three users access.

International Directory of Company Histories provides detailed information on more than 11,000 influential and emerging companies worldwide. Coverage includes comprehensive background and history of a company; merger and acquisition history; impact of sales and marketing campaigns; effectiveness of executive leadership; expansions and strategies; labor/management actions; stock exchanges, ticker symbols, and industries; and principal subsidiaries, divisions, operating units and competitors.

Mint Global contains information on over 35 million companies worldwide, including banks and insurance companies, providing descriptive information, company financials,news, market research, ratings and country reports, scanned reports, ownership and M&A data via two separate interfaces, Mint Global and Orbis.

Orbis is the other interface of Mint Global, which is a global database produced by Bureau van Dijk. Contains information on millions of companies including extensive data on
company locations of subsidiaries, financial performance, industry, deals, ownership structure, number of employees, year of incorporation and other criteria. Also compares a
company to its competitors along multiple dimensions.

PrivCo is a database for business and financial data on major, privately-held companies, including family-owned, private equity-owned, venture backed, and international unlisted companies.

ReferenceUSA provides detailed directory information for millions of U.S. businesses. Users can perform Quick Search or Custom Search at their choice.

Sports Business

Business Source Complete provides full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Other resources include financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more

Hoover's Online covers public, private, and international companies. Includes overviews, major industry trends, industry links, and IPO information. Three users access.

IEG Access includes: IEG Sponsorship Report, IEG Sponsorship Webinars, IEG Sponsorship Marketplace, IEG’s Guide to Sponsorship, and meeting with an IEG Expert. IEG Access replaces: IEG sponsorship marketplace and IEG sponsorship sourcebook online. Use Internet Explorer.

IBISWorld is a comprehensive collection of Industry Market Research Reports, which contain trends, statistics, and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging industry trends as well as recent production performance and 5 year forecasts. Each comprehensive study also examines details such as: the barriers to entry, operating cost structure (industry averages), technology & systems, and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages, and number of companies in the industry. UO subscription includes: US Industry Reports, Business Environment, Specialized Industry Reports, and China Industry Reports (China Site).

MarketResearch.com Academic provides thousands of full-text market research reports published by Kalorama Information, Packaged Facts, and Specialists in Business Information. Topics cover consumer goods, food and beverage, healthcare, publishing, manufacturing, and other markets and industries.

Market Share Reporter (MSR) is a compilation of market share statistics from periodical literature. MSR entries fall into 4 broad "Market Share Type" categories: Corporate, Institutional, Brand, and Product. Consumer and industrial products, and company and brand level market

Mintel Reports covers market research studies on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. It is international in scope but strong in Europe and the U.S.

Passport GMID is a collection of valuable country, industry, company and consumer intelligence: internationally comparable market statistics on industries, countries and consumer; full text market reports, company reports and country reports; expert analyst comments on emerging industry trends, country trends and consumer trends.

Simmons OneView (formerly known as Choices 3) provides demographic and psychographic data on US adult consumers regarding product and brand usage, spending behaviors,
lifestyles and attitudes, and media use.

 
[Note: If the Simmons Crosstab document does not open when using Firefox, please click "Open With Difference Viewer" button on top of screen and select "Open with Adobe Reader (default)".]

The SBRnet database focuses on the sporting goods and sports marketing industry covering all facets of the industry: sports equipment sales, sports participation, fan profiles, sports broadcasting, sports sponsorship, and sports marketing.

The Sports & Fitness Industry Association (SFIA) is the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.  It includes over 750 reports in sports participation and studies, single sport & fitness, industry, sporting goods market segments and financial studies and more.

TableBase is the database that specializes exclusively in tabular data on industries, products, and demographics. It is international in scope and covering more than 90 industries.

Please search the library’s catalog by title to retrieve Username and Password for the following sports business publications:

  • SportBusiness
  • SportBusiness International
  • Street & Smith's SportsBusiness Journal (formerly SportsBusiness Journal, print only.  KNIGHT GV 716 .S77)

Consumer Goods / Life Styles

Business Source Complete provides ull-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Other resources include financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more.

IBISWorld is a comprehensive collection of Industry Market Research Reports, which contain trends, statistics, and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging industry trends as well as recent production performance and 5 year forecasts. Each comprehensive study also examines details such as: the barriers to entry, operating cost structure (industry averages), technology & systems, and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages, and number of companies in the industry. UO subscription includes: US Industry Reports, Business Environment, Specialized Industry Reports, and China Industry Reports (China Site).

MarketResearch.com Academic provides thousands of full-text market research reports published by Kalorama Information, Packaged Facts, and Specialists in Business Information. Topics cover consumer goods, food and beverage, healthcare, publishing, manufacturing, and other markets and industries.

Market Share Reporter (MSR) is a compilation of market share statistics from periodical literature. MSR entries fall into 4 broad "Market Share Type" categories: Corporate, Institutional, Brand, and Product. Consumer and industrial products, and company and brand level market share are also included.

Mintel Reports covers market research studies on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits. It is international in scope but strong in Europe and the U.S.

Passport GMID is a collection of valuable country, industry, company and consumer intelligence: internationally comparable market statistics on industries, countries and consumer; full text market reports, company reports and country reports; expert analyst comments on emerging industry trends, country trends and consumer trends.

Simmons OneView (formerly known as Choices 3) provides demographic and psychographic data on US adult consumers regarding product and brand usage, spending behaviors,
lifestyles and attitudes, and media use.

 
[Note: If the Simmons Crosstab document does not open when using Firefox, please click "Open With Difference Viewer" button on top of screen and select "Open with Adobe Reader (default)".]
 

The SBRnet database focuses on the sporting goods and sports marketing industry covering all facets of the industry: sports equipment sales, sports participation, fan profiles, sports broadcasting, sports sponsorship, and sports marketing.

TableBase is the database that specializes exclusively in tabular data on companies, industries, products, and demographics. It is international in scope and covering more than 90 industries.

Countries & Cultures

Columbia International Affairs Online (CIAO) is a comprehensive source for theory and research in international affairs. Includes working papers from university research institutes, occasional papers series from NGOs, foundation-funded research projects, and proceedings from conferences. Also has some journal abstracts, books, links to related web sites, maps, and country data.

EIU provides data and forecasts about political, economic, and business climates of various regions and up to 200 countries, as well as related news, analysis, and risk factor assessments.

Coverage includes the Country Commerce, Country Finance, Global Forecasting Service, and ViewsWire.

The Global Road Warrior database covers 175 countries and addresses 22 categories of interest to travelers, including business culture, communications, demographics, money and banking, points of interest, security, society and culture, tips for businesswomen, transportation, and travel essentials. It also includes maps and photographs.
 

IMF eLibrary is a statistical database from the International Monetary Fund.

The library subscribes to International Financial Statistics which contains country financial data (exchange rates, foreign exchange, SDRs, money supply, capital supply, commodities, etc.) dating back to 1948.

Kiss, Bow, or Shake Hands offers essential international business etiquette practices and culture cues. It includes more than 70 country profiles.

OECD iLibrary is the Organisation for Economic Co-operation and Development’s (OECD) online library of statistical databases, books, and periodicals. Publications include country studies, forecasting publications, reports, periodicals, and socio-economic databases. Topics covered include agriculture, developing economies, education, employment, energy, environment, migration, social issues, and sustainable development.

Passport GMID is a collection of valuable country, industry, company and consumer intelligence: internationally comparable market statistics on industries, countries and consumer; full text market reports, company reports and country reports; expert analyst comments on emerging industry trends, country trends and consumer trends.

World Development Indicators includes economic and socio-economic data from more than 230 countries, incorporating data from the World Bank publications: World Tables, Social Indicators of Development, World Population Projections, the World Development Report, and the World Bank Atlas.

Advertising

AD$ Summary reports advertising expenditures in eleven major media: Magazines, Sunday Magazines, Newspaper, National Newspaper, Outdoor, Network Television, Spot Television, Syndicated Television, Cable Television Networks, Network Radio, and National Spot Radio.

This is an excellent source for statistics on advertising spending, media, agencies, annuals & fact packs. PLEASE USE FIREFOX. Use this directly link for access if you are on campus.

For off-campus access, Username and Password are required to access DataCenter. Go to Authentication for Library Electronic Resources & Services page and login with your DuckID to find Username and passwords for AdAge Datacenter.

  • SRDS Media Solutions

Standard Rate and Data Service (SRDS) provides detailed ad rates, editorial or programming content, circulation, and other basic information for a variety of advertising media, including radio, television, newspapers, and consumer magazines. Please Search the online catalog by title for access. Please follow these steps.

Non-Profit Organizations

Information about federal grant-making programs.

The Foundation Directory Online (Professional) provides information on more than 100,000 foundations, corporate giving programs, and grant-making public charities in the US.

 

Information on nonprofits, including IRS 990 forms, annual reports.

PrivCo is a database for business and financial data on major, privately-held companies, including family-owned, private equity-owned, venture backed, and international unlisted companies.

ReferenceUSA provides detailed directory information for millions of U.S. businesses. Users can perform Quick Search or Custom Search at their choice.

Small Business Resource Center provides information on how to start, finance, or manage your small business. Resources include sample business plans, how to guides, articles, and web sites.

Finding Articles

Academic Search Premier is a multi-disciplinary database with a large collection of peer-reviewed full-text journals.  This database offers information in nearly every area of academic study including: business, social sciences, humanities, science, education,  language and linguistics, arts & literature, medical sciences, ethnic studies, and many more.

Business Source Complete provides  ull-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Other resources include financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more.

EconLit is a comprehensive indexed bibliography with selected abstracts of the world's economic literature produced by the American Economic Association.

Factiva is a global news and business information service including Dow Jones and Reuters newswires, The Wall Street Journal, and thousands of other national and international newspapers in multiple languages.  It also provides financial market data and company information. Current stock prices, market research reports, and investment analyst reports are also available.

JSTOR provides an image archive of important scholarly journal literature in nearly all the humanities and social sciences disciplines, international and foreign areas studies, and many of the sciences. JSTOR is not a current issues database. Because of JSTOR's archival mission, there is a gap, typically from one to five years, between the most recently published journal issue and the available back issues.

Lexis-Nexis Academic provides full text access to news, business and company information, and legal and medical information.

Newspaper Source provides cover-to-cover full text for more than 40 U.S. and international newspapers, including the Christian Science Monitor, USA Today, The Washington Post, The Washington Times, The Times (London), Toronto Star, etc. The database also contains selective full text of more than 335 regional American newspapers. In addition, full-text television and radio news transcripts are provided from CBS News, CNN, CNN International, FOX News, NPR, etc.

Regional Business News provides full text to nearly 100 regional U.S. and Canadian business publications (including titles from Crain Communications).

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Kaiping Zhang (kzhang@uoregon.edu)
Business/Economics Librarian