MKTG 453 Consumer Behavior

 

MKTG 453 CONSUMER BEHAVIOR


 

Companies / Industries

Business Insights: Essentials provides company and industry intelligence on thousands of global companies. It includes periodical articles, news articles, and press releases; investment reports; corporate chronologies and company histories; brands and product information; industry and company rankings; financial overviews; industry overviews; and HR law case digests.

Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America.

Business Source Complete provides full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Other resources include financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more.

eStatement Studies is the online version of the Annual Statement Studies produced by the Risk Management Association (RMA). It provides composite performance metrics derived directly from the financial statements of financial institutions' borrowers and prospects. It includes two publications: Financial Ratios Benchmarks on over 760 industries, Industry Default Probabilities and Cash Flow Measures.

Hoover's Online covers public, private, and international companies. Includes overviews, major industry trends, industry links, and IPO information. Three users access.

IBISWorld is a comprehensive collection of Industry Market Research Reports, which contain trends, statistics, and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging industry trends as well as recent production performance and 5 year forecasts. Each comprehensive study also examines details such as: the barriers to entry, operating cost structure (industry averages), technology & systems, and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages, and number of companies in the industry. UO subscription includes: US Industry Reports, Business Environment, Specialized Industry Reports, and China Industry Reports (China Site).

MarketResearch.com Academic provides thousands of full-text market research reports published by Kalorama Information, Packaged Facts, and Specialists in Business Information.  Topics cover consumer goods, food and beverage, healthcare, publishing, manufacturing, and other markets and industries.

Market Share Reporter (MSR) is a compilation of market share statistics from periodical literature. MSR entries fall into 4 broad "Market Share Type" categories: Corporate, Institutional, Brand, and Product. Consumer and industrial products, and company and brand level market share are also included.

Mintel Reports covers  market research studies on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits.  It is international in scope but strong in Europe and the U.S.

Passport GMID is a collection of valuable country, industry, company and consumer intelligence: internationally comparable market statistics on industries, countries and consumer; full text market reports, company reports and country reports; expert analyst comments on emerging industry trends, country trends and consumer trends.

 

Demographics

Maintained by the U.S. Census Bureau, American FactFinder is the source for population, housing, economic and geographic data from Census 2010.

Demographic characteristics, total population, and social and economic census data for the U.S. and international locations. Useful in determining market size.

 

Life Styles / Buying Power

This section includes who buys what. Also see Bureau of Labor Statistics for demographic characteristics of labor force, consumer expenditures, and geographic profiles of employment and unemployment.

Business Source Complete provides full-text business journals and hundreds of scholarly, peer-reviewed journals covering all aspects of business. Other resources include financial data, books, monographs, major reference works, book digests, conference proceedings, studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, and more. case s

Consists of the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit characteristics.

IBISWorld is a comprehensive collection of Industry Market Research Reports, which contain trends, statistics, and analysis on market size, market share of competitors, and industry growth rates. Performance analysis includes emerging industry trends as well as recent production performance and 5 year forecasts. Each comprehensive study also examines details such as: the barriers to entry, operating cost structure (industry averages), technology & systems, and domestic & international markets. Tables and statistics include: Industry revenue, exports, imports, wages, and number of companies in the industry. UO subscription includes: US Industry Reports, Business Environment, Specialized Industry Reports, and China Industry Reports (China Site).

MarketResearch.com Academic provides thousands of full-text market research reports published by Kalorama Information, Packaged Facts, and Specialists in Business Information.  Topics cover consumer goods, food and beverage, healthcare, publishing, manufacturing, and other markets and industries.

Market Share Reporter (MSR) is a compilation of market share statistics from periodical literature. MSR entries fall into 4 broad "Market Share Type" categories: Corporate, Institutional, Brand, and Product. Consumer and industrial products, and company and brand level market share are also included.

Mintel Reports covers  market research studies on consumer products, services, and lifestyles. Each report describes the economic drivers, leading companies, market share, market size, trends, segmentation, and consumer attitudes and purchasing habits.  It is international in scope but strong in Europe and the U.S.

Passport GMID is a collection of valuable country, industry, company and consumer intelligence: internationally comparable market statistics on industries, countries and consumer; full text market reports, company reports and country reports; expert analyst comments on emerging industry trends, country trends and consumer trends.

Simmons OneView (formerly known as Choices 3) provides demographic and psychographic data on US adult consumers regarding product and brand usage, spending behaviors,
lifestyles and attitudes, and media use. Five users access.

 
[Note: If the Simmons Crosstab document does not open when using Firefox, please click "Open With Difference Viewer" button on top of screen and select "Open with Adobe Reader (default)".]

The SBRnet database focuses on the sporting goods and sports marketing industry covering all facets of the industry: sports equipment sales, sports participation, fan profiles, sports broadcasting, sports sponsorship, and sports marketing.

TableBase is the database that specializes exclusively in tabular data on companies, industries, products, and demographics.  It is international in scope and covering more than 90 industries.

This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.

 

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Kaiping Zhang (kzhang@uoregon.edu)
Business/Economics Librarian