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GOING INTO BUSINESS - Demographics / Lifestyles
(For LCC Small Business Development Center)
Demographic Information
Demographics and lifestyles are two elements of the market research process. Who are your potential customers? A solid understanding of your current or potential customers is essential if you want to direct your marketing efforts at the population segment that is most likely to buy your products or services.
From the Population Research Center (PRC) website.
The leading source of quality data about the nation's people and economy.
From Office of Economic Analysis.
Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page.
From the US Census Bureau.
From the US Census Bureau.
Get demographic data by entering the zip code.
Lifestyles & Consumer Behavior
- Best customers: Demographics of Consumer Demand
DOCS REF HC79.C6 B47 2008
Data on the best and biggest customers for hundreds of individual products and services.
To view your neighborhood's top five segments, along with a descriptive snapshot about each segment's characteristics, simply enter your 5-digit ZIP Code.
Business Planning
Covers various issues for entrepreneurs and growing businesses. Includes business plans and other resources.
Includes free sample business plans, sample marketing plans, plan outlines, tips, start-up business, financing, venture capital, and related information.
Provides sample small business plans and outlines in addition to business and marketing planning, and business strategy information, advice, and software.
Information on business and marketing plans, and how to start and run a small business.
Kaiping Zhang Business Economic Librarian Email: kzhang@uoregon.edu Phone: (541) 346-1960 03/05/2013
