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LIBRARY RESEARCH

DEMOGRAPHICS & CONSUMER BEHAVIOR

BUSINESS / CONSUMER DEMOGRAPHICS

Business Demographics

This section includes information such as corporate density within a given geographic area, number of stores of a given company within a given geographic area, company size, and employee related statistics.

• Bureau of Labor Statistics
  US Labor Department
  Various statistics and reports on labor related topics, such as business cost, salary and wages, employee benefits, and occupational outlook and projections.
• Business and Industry Business economic statistics by geography, sector, and frequency.
• Site Selection
  Valuable tool for finding the perfect site for your business. Although no mapping tools are available, Site Selection offers querying tools and provides a host of demographic and economic data of U.S. counties and cities to help the business person make the right choice.
• Super Yellow Pages
  Useful for screening small businesses.
• U.S. County Business Patterns
  US Census Bureau, published annually
  Economic data by industry in smaller areas of the country.

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Consumer Demographics

• American FactFinder
  Maintained by the U.S. Census Bureau, American FactFinder is the source for population, housing, economic and geographic data from Census 2000.
• U.S. Census Bureau
  Demographic characteristics, total population, and social and economic census data for the U.S. and international locations. Useful in determining market size.
  To generate data by subject, ethnic groups, or geographical locations use the Data Sets.

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CONSUMER LIFESTYLES & BUYING POWER

This section includes who buys what. Also see Bureau of Labor Statistics for demographic characteristics of labor force, consumer expenditures, and geographic profiles of employment and unemployment.

Databases/Web Sites

• Consumer Expenditure Survey
• Mintel Reports
  Provides market and consumer research reports across multiple international markets. Strong in consumer goods, food and beverage industry from American and European countries.
• Sports Business Research Network
  This is a market research database which includes demographic information on consumers.
• Tablebase
• You are Where You Live
  This is the zip code look-up feature of MyBestSegments.com. PRIZM NE Segmentation System assigns every neighborhood in the U.S. to one of 62 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. MicroVision Standard Segmentation System defines 50 lifestyle types in the U.S.

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FINDING ARTICLES

To find journal, or magazine, or newspaper articles, search the following databases:

• Academic Search Premier
  Offers indexing and abstracts for over 2,880 journals covering areas in social sciences, humanities, general science, and education. Provides full text for nearly 1,380 journals.
• Business Source Complete
  Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting and much more. In addition to the full text, this database offers indexing and abstracts for nearly 1,570 journals.
• Factiva
  Factiva offers full text of 8,000 international business and general publications including the Wall Street Journal from 1984 to the present, financial profiles for companies worldwide and historical stock prices as well as current data and market indexes.
• Lexis Nexis Academic
  Comprehensive coverage of current news, business and company information, government and legal information.

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